Hear ye! Hear ye! The days of grooms renting cheap, ill-fitting, basic, and black suits are dead!
A renaissance of style, creativity, and fashion has come to formal wedding wear, and it is here to stay. While our fathers lived in a time where wedding style was all about the bride and her gown, grooms are now stepping up to the plate and taking the opportunity to wear the best look of their lives.
Particularly in Silicon Valley, men have fewer opportunities to wear a suit than ever before so they are going all-in on their wedding suit both to take advantage of the occasion and to create that one suit for their closet that they can wear to other events and occasions.
Here are the top 3 reasons men are investing in Custom Italian Suits for their wedding day:
1) The Perfect Fit. At Custom Italian Suit boutiques like Franco Uomo on Santana Row, design and fit are one. A perfectly fitted suit that conforms to the body and accentuates your physique requires a custom made-to-measure process as well as an on-site Master Tailor Studio to further sculpt the suit to the body. A perfectly fitted suit shows that a man has his life in order and is ready to take responsibility for himself and his partner. It is a moment of initiation from child to adult and represents the commitment being made.
2) A suit for life. Unlike the wedding dress, a bespoke suit is an investment in a suit that the groom can wear for the rest of their life. Custom suit makers like Franco Uomo offer free lifetime alterations to keep the suit fitting perfectly. Other accessories such as “removable lapels” can convert a special occasion wedding tuxedo with a silk lapel into a more traditional suit that is still perfectly fitted after the wedding to be worn to other occasions as well.
3) Individuality. A traditional black suit is what the “King’s Men” would wear; as in the bodyguard to the king. But at Franco Uomo, we believe that a groom shouldn’t be the bodyguard of his wedding, he should be the King. A personalized suit is an opportunity for the groom to show their individuality, competance, and dignity.
Designed Together, For Life Together
If the Groom is the King of his wedding, then the Bride should be the Queen, and no better place exists to design a royal wedding gown than at Franco Uomo’s Custom Couture Bridal Boutique on Santana Row, La Donna Bridal Atelier. For the first time ever, Brides and Grooms can design their custom bespoke wedding looks TOGETHER on Santana Row to create truly unique and world-class wedding looks. There is nothing within the limits of fabric and thread that we cannot do, and nothing that we shy away from.